Terms & Conditions

1.1. Monthly Recurring Fees

Monthly recurring fees (retainer, subscriptions or recurring service fees) are due between the 1st and 5th day of each calendar month.

1.2. Late Payment

In the event of late or non-payment, MetaAdsWala reserves the right to suspend or stop all services and withhold deliverables until outstanding invoices are paid in full. Suspension will not relieve the Client of payment obligations for services rendered.

1.3. Interest on Overdue Amounts

Unless otherwise stated in the SOW, MetaAdsWala may charge interest or a late fee on overdue amounts at a rate set out in the SOW or as permitted by law.

2.1. GST & Taxes

All prices stated by MetaAdsWala are exclusive of GST and any other applicable taxes. GST and other statutory levies, when applicable, will be charged in addition to the quoted fees and invoiced accordingly.

2.2. E-Invoicing Compliance

Where applicable, MetaAdsWala will issue GST-compliant invoices and comply with e-invoicing and tax reporting obligations.

3.1. Separate Payments

Ad budgets and MetaAdsWala's monthly retainer are separate payments. The Client is responsible for the payment of ad budgets in addition to MetaAdsWala's fees.

3.2. Bank Transfer

By default, Client will transfer ad budgets to MetaAdsWala's dedicated bank account; 18% GST will be applicable on any services/fees where required. MetaAdsWala will, on a quarterly basis, provide records generated by the advertising platform showing spend and transaction details (where available).

3.3. Direct Platform Payment

If permitted and agreed in writing, the Client may pay the ad budget directly to the advertising platform when requested by MetaAdsWala.

3.4. Multiple Accounts

If the Client uses multiple ad accounts without notifying MetaAdsWala or without MetaAdsWala's prior approval, MetaAdsWala will not be responsible for reconciliations, fund-management reporting, or discrepancies arising from such undisclosed accounts.

4.1. Estimates Only

All delivery dates and timelines provided by MetaAdsWala are estimates only and subject to change based on scope, approvals, third-party delays, or unforeseen circumstances.

4.2. Commercially Reasonable Efforts

MetaAdsWala will use commercially reasonable efforts to meet estimated timelines but shall not be liable for delays or penalties arising from missed estimated delivery dates.

5.1. Trial Fee

MetaAdsWala may offer a one-week trial of specified services at 10% of the monthly billing amount (or as set out in the SOW).

5.2. Non-Refundable

The trial fee is non-refundable. If the Client considers the trial results unsatisfactory, MetaAdsWala is not liable for outcomes, and no refund of the trial fee will be provided. Any further engagement will be governed by regular fees and the terms of the SOW.

6.1. No Guaranteed Results

Marketing results (including but not limited to impressions, leads, rankings, conversions, revenue) depend on many external factors. MetaAdsWala provides services using reasonable skill and care but does not guarantee specific results or outcomes.

6.2. Good Faith Remedies

If the Client is unsatisfied with results, MetaAdsWala will discuss remedies in good faith; however, MetaAdsWala remains entitled to receive all fees due under the Agreement. Dissatisfaction with results is not a valid basis for withholding payment.

7.1. Payment Schedule

For website development projects, unless otherwise agreed, the Client shall pay 30% in advance as a project initiation fee and 70% upon delivery or prior to the website launch.

7.2. Launch Hold Policy

If the Client fails to pay any due amount at delivery, MetaAdsWala reserves the right to hold the website launch or deployment until payment is received. MetaAdsWala is not responsible for losses resulting from delayed launches due to non-payment.

8.1. Retained Ownership

Where MetaAdsWala purchases or provisions a domain name, web hosting, or proprietary code on behalf of the Client, MetaAdsWala shall retain ownership and control of those assets until all agreed project fees and transfer fees (if any) have been paid in full and a written transfer instruction is executed.

8.2. Transfer Conditions

Upon full payment and completion of any agreed transfer conditions, MetaAdsWala will initiate transfer of domain, hosting credentials or source code ownership subject to platform/registrar rules and any additional transfer fees.

8.3. Intellectual Property

MetaAdsWala retains all rights to any pre-existing intellectual property, templates, frameworks, development tools and secure code used in delivering services unless a separate written agreement (and buyout fee where applicable) provides otherwise. Client will be granted a non-exclusive license to use deliverables for the permitted purpose described in the SOW.

9.1. 30-Day Warranty

MetaAdsWala will provide a 30-day warranty period from the date of website delivery for bug fixes and issue resolution arising from MetaAdsWala's work, provided the Client has implemented MetaAdsWala's recommended environment and security settings.

9.2. Post-Warranty Support

If the Client has not purchased MetaAdsWala's yearly website maintenance plan or other maintenance agreement, MetaAdsWala is not responsible for any errors, viruses, security breaches, performance issues or other problems that occur after the initial 30-day warranty period. Post-warranty support, updates, security patches and emergency fixes will be available under a separate paid maintenance agreement.

10.1. Content Warranty

The Client warrants that any content, materials, images, data, or information provided to MetaAdsWala are lawful and do not infringe third-party rights.

10.2. Prohibited Content

MetaAdsWala will not be responsible for content that is unlawful, pornographic, defamatory, or otherwise prohibited. If MetaAdsWala reasonably believes the Client-supplied content may violate laws, platform policies, or these Terms, MetaAdsWala may suspend or refuse to publish it. The Client shall indemnify MetaAdsWala against any claims, losses, liabilities, costs or damages arising from such content.

11.1. Reporting Scope

MetaAdsWala will provide reporting as agreed in the SOW. Reporting accuracy depends on truthfulness of account access, platform permissions and consolidated access to ad accounts.

11.2. Undisclosed Accounts

If the Client operates additional ad accounts or payment methods without MetaAdsWala's knowledge, MetaAdsWala cannot guarantee comprehensive fund-management reports or reconciliations for those undisclosed accounts.

12.1. Non-Refundable Fees

Retainers, setup fees, trial fees (as noted in clause 5), and payments for third-party ad spend are generally non-refundable unless otherwise specified in the SOW.

12.2. Cancellation Terms

Cancellation terms and any prorated refunds (if any) will be set out in the SOW.

13.1. Immediate Suspension

MetaAdsWala may suspend services immediately for non-payment, breach of these Terms, illegal activity, or material risk to MetaAdsWala or third parties. Suspension does not waive any accrued payment obligations.

13.2. Termination for Breach

Either party may terminate for material breach if the breach is not cured within thirty (30) days of written notice (or such other period set out in the SOW).

14.1. Client Indemnity

The Client indemnifies MetaAdsWala against claims arising from Client-supplied content, misuse of deliverables, or violation of applicable laws.

14.2. Liability Limitation

MetaAdsWala's aggregate liability for any claim will be limited to the total fees paid by the Client for the specific SOW in the six (6) months preceding the claim (subject to any statutory exceptions). MetaAdsWala will not be liable for indirect, special, incidental or consequential damages.

15.1. Platform Compliance

Campaigns and content are subject to third-party platform policies (e.g., Google, Meta) and applicable laws. MetaAdsWala will make reasonable efforts to comply, but MetaAdsWala is not responsible for enforcement actions, account suspensions or policy changes by platforms. The Client agrees to indemnify MetaAdsWala for losses resulting from content the Client insists on publishing in breach of platform rules or law.

16.1. Agreement Hierarchy

These Terms form part of the agreement between the parties and are supplemented by the SOW, proposal or other written agreement. In case of conflict, the SOW controls.

16.2. Governing Law & Dispute Resolution

These Terms are governed by the laws of India. Disputes will first be escalated to senior representatives and, if unresolved, will be finally resolved by arbitration under the Arbitration and Conciliation Act, 1996, with the seat of arbitration at Delhi.

16.3. Severability

If any provision is held invalid, the remaining provisions remain in effect.

16.4. Amendment

Any change must be in writing and signed by authorized representatives of both parties.